Stockholm shop signage

JONSSON, Josef. Den praktiske skyltmålaren :en samling af utförda firmaskyltar jemte alfabet återgifna i rikt färgtryck till ledning för målare

Stockholm. Gustaf Chelius,. 1899.


Folio, title-page, preface and 25 loose double page plates printed in gold, sliver and colours, in original portfolio with ties. A little staining to portfolio, a couple of short closed tears otherwise a very bright fresh set.

First edition. A striking collection of double page plates showing designs for shop signs and displays. The designs include several alphabets, signage for glove makers, wine merchants, cigarette sellers, choclatiers, boot and galoshes makers, glassware, metalworkers, artists materials, sheet music sellers, bookbinders etc.

Plates 21-23 show photographs of actual shops in Stockholm using examples of these designs.

A rare and atractive piece of artisan advertising, copies only listed at Cambridge Uinversity and the National Library of Sweden.