[ADVERTISING]. WHITAKER, Doreen (author). Concerning Marmite.
London; Sir Joseph Causton & Sons Limited, circa 1930.
Small landscape 8vo. Original pictorial self-wrappers; pp. , including covers; brightly printed throughout with Art Deco typography and decoration in colours; a very good copy and a scarce survival with rust-bleed to staples.
An early piece of Marmite advertising material printed by Sir Joseph Causton & Sons who were active between the mid-Victorian period and the 1940s, although by that period they had dropped the "Sir". The Marmite Food Extract Company was formed in Burton-on-Trent, Staffordshire, in 1902, with the yeast by-product needed for the paste supplied by Bass Brewery. In 1912 its health benefits, especially its vitamin B content, were discovered which made it increasingly popular. In fact during World War I Marmite was included in soldiers' rations. This marketing booklet opens with a reference to the vitamin B content of the spread.